Car Sales Prospecting Ideas

It wasn’t too many years ago that the showroom traffic at car dealerships was plentiful, but things are a little different today. The Internet has had a huge impact on the way people buy cars today and if you are going to stay on the top of the board you need to have some car sales prospecting ideas for bringing in customers to your dealership. Many of the techniques for prospecting customers a decade ago still work today, but there are even more methods for attracting car buyers that need to buy a vehicle.

Old School Car Sales Prospecting Ideas

Some of the old school car prospecting techniques that still work very well today include telling everyone that you know or come in contact with on a regular basis that you are a car salesman and you will get them a great deal when they need a car. Family and friends are obvious, but you should also include your neighbors and people that you do business with regularly. These would include your barber, dry cleaner, clerks at the grocery store, post office and you local watering hole. When you spend your money where they work or run a business it is only natural for them to reciprocate.

You should also include those where your kids go to school and those people you see every week at church. For these people you might get a list of the parents where your kids go to school and send car sales prospecting letters that will allow you to introduce yourself and tell them what you can go for them when it comes to purchasing an automobile. The same goes for the church that you attend weekly because churches often keep a list of their members.

Additional Car Sales Prospecting Tips

Not only did the Internet change the way that people shop for cars, but it also opened up new avenues for motivated sales people to do some car sales prospecting. There are practically endless opportunities for a car salesman to get their name in front of prospective customers. You can create a Facebook page, a Twitter account and a YouTube account for free and populate these sites with videos, tips and the kind of information that people research when they start their car shopping. You can also write articles about selecting, financing and buying a vehicle and publish them at numerous website all over the web.

Make yourself an expert in your field by using the Internet for prospecting car buyers in all the different stages of shopping for a car. You can post in forums and you can even setup a website or blog of your own. People buy cars from people and if you use testimonials from your customers and ask them to review the service you provided when they bought an automobile from you are bound to attract more customers. People want to work with a respected car salesman when they are spending their hard earned money so make yourself that person.

Being a top car salesman means more than selling Fresh Ups when they come on your lot, you need to treat your customers well, follow up with all your clients and use these car sales prospecting ideas to build you base of first time and repeat customers.

You can learn more about Car Sales Prospecting at CarSalesProfessional.com

Comments

[Chris]

Great article. Prospecting is a science and is built on some established guidelines. Provide plenty of information about the automobile and become the expert, build a relationship on trust and become a familiar face in a crowd of strangers. Social networking has never played a greater role in establishing a relationship with prospects and ask them to speak up for you with a testimonial...totally agree!