A Car Sales Job

Car Sales for Beginners

It doesn’t seem very complicated to sell a car, but there is more to it than meets the eye. This is merely a glimpse into the sales side of the auto industry and what you can expect as a Newbie or Green Pea car salesman. Car sales for beginners will give an idea of what goes into being a top car sales professional and how they started in the business. In fact many of the high paid automobile salespeople working today started without a clue and yet these top sales people are taking home a six-figure income. That is some serious money and believe it or not you can do the same if you have what it takes sell automobiles professionally.

Car Sales Starting Out

Most car sales people started in the car business without a clue to what it takes to sell cars professionally and in very little time they have been able to enjoy a career that pays them quite handsomely. They didn’t go to college or a trade school to learn the business; they got a job at a car dealership and received the car sales for beginners training at the dealership.

In only a couple of days after being hired they were taught the basic car sales training techniques and started selling cars. It starts out with the Meet and Greet and moves through the 8 or 10 steps that a dealer uses to sell automobiles. It includes selecting a vehicle, showing the vehicles, going for a road test and presenting numbers to your customer. You will then move into negotiation and delivery. Before long you can enjoy the opportunities and financial rewards that many careers require months or years to achieve. Not bad for a beginner, but you do need to pay close attention because it will all be new if you are a new car salesman.

Beginning Car Sales Income

In a matter of months you could be earning a six-figure income yourself, all without going to college for four years and getting a degree. However selling cars for a living is not for everyone. After you get used to your new job as a car salesman you will need to start learning your product including makes, models, trim levels and options. Then you will need to expand your sales skills even further by learning some car sales referral techniques and prospecting methods.

None of these things are very difficult, but you will need to maintain a positive attitude and get past the first 90 days or so before you can start feeling comfortable. One of the drawbacks of being beginning car salesman is getting paid on commission, which scares some people, but it shouldn’t. Just like any other job, if you don’t follow instructions and do what is expected of you success can be yours. If you don’t do as your car sales training has taught you your commissions may cause you to have second thoughts.

A car sales career can be fantastic and so can the income, but your first few months is when car sales for beginners shows your true colors. Give it time and keep your head in the game along with a positive attitude and it will come. For some it will take a couple months and for other it may take 6 months, but selling cars can be a great career if you persevere. 

You can learn more about being a car salesman at CarSalesProfessional.com

Car Sales Prospecting Ideas

It wasn’t too many years ago that the showroom traffic at car dealerships was plentiful, but things are a little different today. The Internet has had a huge impact on the way people buy cars today and if you are going to stay on the top of the board you need to have some car sales prospecting ideas for bringing in customers to your dealership. Many of the techniques for prospecting customers a decade ago still work today, but there are even more methods for attracting car buyers that need to buy a vehicle.

Old School Car Sales Prospecting Ideas

Some of the old school car prospecting techniques that still work very well today include telling everyone that you know or come in contact with on a regular basis that you are a car salesman and you will get them a great deal when they need a car. Family and friends are obvious, but you should also include your neighbors and people that you do business with regularly. These would include your barber, dry cleaner, clerks at the grocery store, post office and you local watering hole. When you spend your money where they work or run a business it is only natural for them to reciprocate.

You should also include those where your kids go to school and those people you see every week at church. For these people you might get a list of the parents where your kids go to school and send car sales prospecting letters that will allow you to introduce yourself and tell them what you can go for them when it comes to purchasing an automobile. The same goes for the church that you attend weekly because churches often keep a list of their members.

Additional Car Sales Prospecting Tips

Not only did the Internet change the way that people shop for cars, but it also opened up new avenues for motivated sales people to do some car sales prospecting. There are practically endless opportunities for a car salesman to get their name in front of prospective customers. You can create a Facebook page, a Twitter account and a YouTube account for free and populate these sites with videos, tips and the kind of information that people research when they start their car shopping. You can also write articles about selecting, financing and buying a vehicle and publish them at numerous website all over the web.

Make yourself an expert in your field by using the Internet for prospecting car buyers in all the different stages of shopping for a car. You can post in forums and you can even setup a website or blog of your own. People buy cars from people and if you use testimonials from your customers and ask them to review the service you provided when they bought an automobile from you are bound to attract more customers. People want to work with a respected car salesman when they are spending their hard earned money so make yourself that person.

Being a top car salesman means more than selling Fresh Ups when they come on your lot, you need to treat your customers well, follow up with all your clients and use these car sales prospecting ideas to build you base of first time and repeat customers.

You can learn more about Car Sales Prospecting at CarSalesProfessional.com

Car Sales Training Basics

The beginning of any type of car sales training regimen starts with the basics. Right after an orientation of the sales process and an overview of the steps and the reasoning behind the steps it is time to dive right into the steps of the sale. This is a brief rundown of the actual steps and the order in which they will be implemented. Each one of these steps is a whole subject in itself, but for the sake of this article I will briefly explain each one and why we use them to sell automobiles.

Meet and Greet
This is exactly as it sounds, you will introduce yourself to the potential customer and learn their name. The words and the body language that you use during this introduction are important and they set the tone for your time spent with the client.

Determine Needs
Now it is time to discover the purpose of your customers visit. You will ask questions, but as you will learn in any reputable car sales training class that you don’t ask them if they are here to buy a car. This can be one the easiest ways to put the customer on the defensive and make your job even harder to perform. This is where a sound education of how a person perceives the car buying process will be invaluable to your success.

Vehicle Selection
This part of the sales process starts with verbal communication and moves into seeing and touching the vehicle. Models, trim levels and options are discussed while trying to determine what the customer’s hot buttons or must haves that will influence their decision to purchase a vehicle. The car salesman will use scripts and word-tracks that they learned during their sales training to help the customer make a choice.

Walk-Around or Presentation
Now that your customer has selected a vehicle it is time to do what is called a walk-around.  This is where the salesperson will get the keys to the vehicle pull it out and away from any other vehicles while present all the features and benefits of the car. The presentation should take as long or as short as the potential buyer’s attention span focusing on their hot buttons. This is an area where the sales person without the proper car sales training can lose or turn off their customer.

Test Drive
This is a critical step in the car sales process and where the proper auto sales foundation will shine through. The salesperson should drive first and demonstrate some of the features they have talked about during the walk-around and then let the customer drive. This is also a good time for a few trial closing statements, but not the time to close the deal.

Addressing the Trade-In
If the potential customer should have a trade-in vehicle this is the time to get the keys, gather the information and inspect the vehicle. Now that you have inspected the trade-in you need to be very careful about what you say because this can make or break a deal. The car sales training that you receive will teach you exactly what to say and when to say it in the stage of the process.

Present the Numbers
This is where things can get sticky, but your sales schooling will prevail if you paid attention. This where deals are made and lost every day and one area that requires finesse and a cool head. The numbers along with negotiating and closing is where the rubber meets the road. I could spend days on these subjects alone, but we are all about the basics of selling car right here.

Negotiation and Closing
Customers typically don’t like to negotiate, they just want a good deal and they don’t want to jump through hoops to buy an automobile. The principles you learned during your auto sales training are for closing the deal. If you did your job well this when you will find out and if you didn’t you will know that too.

Delivery
Assuming that the deal is closed the next part is the delivery of their purchase. This includes prepping the vehicle for delivery, writing up and filling out the proper paperwork and ultimately bringing you customer to the Business Office or commonly called the F&I Department where they will sign all their documents, arrange payment or financing. After they are done in the F&I Office you will take them to their newly purchased vehicle and perform the delivery where they will drive home in their new car.

That might not sound very difficult, but being a successful car salesperson requires a good foundation that starts with the car sales training basics. From there you will learn the finer points of selling automobiles for a living and how you can earn a six figure car salesman income.